Sergio Marchionne has reiterated plans to keep Alfa Romeo within the Fiat umbrella.

Sergio Marchionne has reiterated plans to keep Alfa Romeo within the Fiat umbrella.

In the last couple of years, Volkswagen and Audi have expressed their interest in purchasing Alfa Romeo but nothing materialized. This situation will remain unchanged as Fiat CEO Sergio Marchionne said in a recent conference "we are committed (to Alfa Romeo)." In addition, he also denied rumors of a potential merger with PSA Peugeot Citroen or Volkswagen but admitted he is willing to embark on new alliances.

In related news, Italian media is reporting Alfa Romeo is preparing an all-new Giulia at the Cassino factory. Assembly of the Bravo and Lancia Delta was halted last month while production of the Giulietta was moved to the assembly lines where the Chroma was being put together. It is believed test mules of the next-gen Giulia will hit the roads before the end of the year so series production should kick off late 2015 at the Cassino factory where Fiat will invest around 35M EUR and hire an additional 200 employees.

Note: Unofficial Alfa Romeo Giulia Sportwagon render pictured.

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