Toyota has introduced the 2015 Prius Persona in the United States. It features black SofTex upholstery, gray contrast stitching and dark chrome accents.

Toyota has introduced the 2015 Prius Persona in the United States.

Based on the Prius Three, the special edition will be available exclusively in Absolutely Red and Blizzard Pearl which costs an additional $395. The model also features heated mirrors with integrated turn signals and 17-inch alloy wheels with a dark metallic finish.

Interior changes are limited but include black SofTex upholstery, gray contrast stitching and dark chrome accents. Other highlights include a SofTex-wrapped steering wheel and blue footwell lighting.

The Prius Persona will start arriving at dealerships in September and pricing starts at $26,985 - excluding destination and handling fees.

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