Jaguar Land Rover has purchased the largest privately owned collection of classic British cars in the world.

Jaguar Land Rover has purchased the largest privately owned collection of classic British cars in the world.

Named after collector James Hull, the collection consists of 543 vehicles including an SS100, an alloy XK120 and a MK X owned by Sir William Lyons. Other notable highlights include several C- and D-types, 8 E-types and nearly 100 other Jaguar models.

JLR says the acquisition underscores their commitment to heritage and the cars will be used to support "brand and experiential marketing" in existing and emerging markets.

According to JLR's Managing Director of Special Vehicle Operations John Edwards, "We are delighted that Jaguar Land Rover has come to an agreement with James Hull to secure the future of this very significant collection of Jaguar and British cars. We share the same objective as James to keep this unique collection in British hands and we are delighted this agreement secures their custody for the future."

His sentiments were echoed by Hull who said "Travelling all over the world to build the collection over the years has been a labour of love and a life's work, so my primary motivation was not to get the maximum price but rather to secure the future of the collection in this country with the right custodian. I have got to know Jaguar Land Rover well in recent years and they have borrowed cars from the collection for events such as the Mille Miglia and supporting Jaguar in China. They are the perfect custodians to take the collection forward and I know it is in safe hands."

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