Lincoln's Global Director has revealed the company is considering an affordable flagship.

Lincoln's Global Director has revealed the company is considering an affordable flagship.

Speaking to Edmunds, Matt VanDyke said "I think the definition [of flagship] is kind of changing" and a flagship doesn't necessarily have to be the largest or most expensive model in the lineup.

VanDyke went on to say they're eyeing the success of the Range Rover Evoque as "people are surprised to see the kind of statement that makes for the brand."

The executive declined to say if their flagship model would be a crossover instead of a sedan but he noted Lincoln won't move down market. As he explained, Ford has great products in the $20,000 - $30,000 range and Lincoln's goal is to "really entrench ourselves as a true luxury competitor in the higher price points."

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