Kia's Peter Schreyer has been pushing for a sports car but it appears it might not be green-lighted as the company's Director of Overseas Marketing has downplayed the idea.

Kia's Peter Schreyer has been pushing for a sports car but it appears it might not be green-lighted as the company's Director of Overseas Marketing has downplayed the idea.

In an interview with Automotive News, Lee Soon-nam said the company needs to improve their image before launching sporty models like the GT and GT4 Stinger concepts. As he explained, "We would like to build our brand image to some level. Then we can maximize the effects of the new car launch."

Soon-nam went on to say the company faces two problems with models like the GT4 Stinger concept. First and foremost, he isn't convinced they could sell enough to make it profitable. He is also concerned that the brand's image isn't strong enough to support it. Speaking of the latter, Lee Soon-nam said "If a Chinese brand introduced a roadster, would it affect customer perception? I don't think so."

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