The Buick LaCrosse doesn't exactly scream luxury but that hasn't stopped the company from highlighting the car's Ultra Luxury Interior package.

The Buick LaCrosse doesn't exactly scream luxury but that hasn't stopped the company from highlighting the car's Ultra Luxury Interior package.

Designed to appeal style conscious buyers, the package features semi-aniline leather upholstery which is dyed a deep sangria color that will likely provoke love or hate it reactions. Regardless of where your opinion falls, the package also includes a synthetic suede headliner and genuine Shadow Tamo Ash trim which is described as a "high-grade species" of wood that is typically reserved for musical instruments

According to Buick's lead creative designer for color and trim, Ven Lai, “The Ultra Luxury Interior builds on the success and increasing demand for environments that evoke luxury and personal expression. Every detail matters: From the grade, pattern, texture and color of the leather to the layering of natural wood, metal and stitching, this interior moves beyond convention." Lai went on to say “This application is tailored specifically to the LaCrosse and its customers, but we’re exploring all avenues for where it could take Buick.”

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