Jaguar is building on the success of their first Super Bowl commercial by releasing a follow up staring Tom Hiddleston.

Jaguar is building on the success of their first Super Bowl commercial by releasing a follow up staring Tom Hiddleston.

Dubbed The Art of Villainy, the clip shows Hiddleston driving the F-Type R Coupe and explaining what makes a great villain. The ad ends with a quote from William Shakespeare, "This blessed plot, this earth, this realm, this England."

In a statement, Jaguar North America Brand Vice President Jeff Curry said "The enormous success of the 'Rendezvous' Super Bowl commercial demanded a creative follow-up and, with 'The Art of Villainy,' we are able to continue to weave this dynamic storyline with a two-minute film that echoes the artful manner of the campaign's debut TV spot."

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