Ferrari managed to achieve an impressive 2.3 billion EUR revenue in 2013 even though the company sold fewer cars compared to 2012.

Ferrari managed to achieve an impressive 2.3 billion EUR revenue in 2013 even though the company sold fewer cars compared to 2012.

It was May last year when Ferrari chairman Luca Cordero di Montezemolo announced the firm's intentions to become a more exclusive brand and a few days later he said annual production would be limited to 7,000 units. He kept his promise as Ferrari sold 6,922 units in 2013, representing a five percent decrease in comparison to 2012.

Despite delivering fewer cars, Ferrari achieved a five percent increase in revenue last year by posting a record 2.3 billion EUR. In addition, Ferrari's trading profit (money made before interest, tax and one-time items) went up by eight percent to 363.5M EUR.

Ferrari's latest product is the 458 Speciale, an evolution of the Italia, which has already proven to be an instant hit as the Italian company has already received orders enough for one year's worth of production.

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