The Matrix was released 15 years ago but that hasn't stopped Laurence Fishburne from reprising the role of Morpheus to promote the 2015 Kia K900.

The Matrix was released 15 years ago but that hasn't stopped Laurence Fishburne from reprising the role of Morpheus to promote the 2015 Kia K900.

Dubbed “The Truth,” Morpheus acts a valet and tells to patrons “The world of luxury has been pulled over your eyes, to blind you from the truth.” He then says "Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”

The customers, of course, take the red key and test the drive the K900 while Morpheus sings Nessun dorma and a series Matrix-inspired events happen in the background.

According to Kia Motors America Executive Vice President of Marketing, Michael Sprague, “Kia has always been willing to challenge the status quo, and starting with our Super Bowl commercial we are out to dispel the notion that tradition and history are what makes a luxury sedan – we invite those with an open-mind to take a look at the all-new K900 and form an opinion of their own."

 

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