Following a preview earlier this month, Audi has officially unveiled their Super Bowl commercial.
Dubbed "Doberhuahua," the clip shows a young couple who can't decide if they want to get a Doberman Pinscher or a Chihuahua. The sales person suggests they can always compromise and breed them together and thus the Doberhuahua is born. Chaos ensues and not even Sarah McLachlan can but a positive spin on the doggie devil beast.
Audi finishes the spot by saying "Compromise scares us too" and A3 was designed without it.
According to Audi of America Marketing Director Loren Angelo, "Unlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesn’t compromise on luxury, design or performance."