Tesla has been trashing the BMW i3 for months, so BMW North America President Ludwig Willisch has decided to put them in their place.

Tesla has been trashing the BMW i3 for months, so BMW North America President Ludwig Willisch has decided to put them in their place.

In an interview with Business Insider, Willisch said "others build electric cars the conventional way" but BMW takes a holistic approach that focuses on the reducing the carbon footprint of the whole production process. As he explained, "We start off by producing carbon fiber in Moses Lake, Washington, with hydropower. Then we use fully recyclable materials to build the car. We build the car with wind power. So the whole production cycle is fully sustainable."

Willisch declined to descend into trash talk but Tesla CEO Elon Musk has previously said "There's room to improve on the i3 and I hope that they do."

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