Jaguar's marketing department has come up with a rather clever commercial in which they make fun of Mercedes-Benz's Magic Body Control ad.
Towards the end of September, German marque Mercedes-Benz introduced a commercial showcasing the benefits of having Magic Body Control on the 2014 S-Class. The ad was highly appraised for its ingenuity but it seems Jaguar has a different opinion.
Their "Jaguar vs Chicken" ad makes fun of Mercedes' clip as the chicken ends up eaten by a jaguar. The British automaker says that instead of Magic Body Control they prefer "cat-like reflexes" although they don't point out a specific model from Jaguar's range.
Hopefully, this won't be the end of the story and Mercedes-Benz will strike back.