Lamborghini has released the third installment of their Hexagon project. It's a four minute waste of time that reveals nothing other than Lamborghini's failure to understand viral marketing.

Lamborghini has released the third installment of their Hexagon Project.

Designed to tease the highly-anticipated Gallardo successor, the latest clip is a four minute waste of time that reveals nothing other than Lamborghini's failure to understand viral marketing.

Criticisms aside, the clip is titled "Getting Closer" and is the second to last video in the company's annoying teaser campaign. This likely means the car - which could be called the Huracan - will be introduced shortly.

As we have previously reported, the Gallardo successor is expected to use a naturally-aspirated 5.2-liter V10 engine that produces approximately 600 bhp (447 kW). It will likely be connected to a seven-speed dual-clutch transmission which could enable the car to accelerate from 0-100 km/h in roughly 3.2 seconds.

Be part of something big