Volvo has announced plans to stage the world’s first large-scale autonomous driving project in Gothenburg, Sweden.

Volvo has announced plans to stage the world’s first large-scale autonomous driving project in Gothenburg, Sweden.

Dubbed Drive Me, the project will enable 100 autonomous vehicles to travel on selected roads in and around Gothenburg. The roads span approximately 50 km (31 miles) and cover highways as well as "typical commuter arteries."

The project will focus on several key areas including the societal and economic benefits of autonomous driving and the infrastructure requirements needed for autonomous cars. Researchers will also study consumer confidence in autonomous vehicles and how they interact with them.

The project will kick off next year but the first cars aren't slated to be driving in Gothenburg until 2017.  Volvo didn't have much to say about them but confirmed they will be "new models" that ride on the Scalable Product Architecture.

According to Volvo CEO Håkan Samuelsson, “Autonomous vehicles are an integrated part of Volvo Cars’ as well as the Swedish government’s vision of zero traffic fatalities. This public pilot represents an important step towards this goal." He went on to say the project "will give us an insight into the technological challenges at the same time as we get valuable feedback from real customers driving on public roads.”

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