SRT CEO Ralph Gilles is fighting back against reports that Viper sales have slowed due to a lack of demand.

SRT CEO Ralph Gilles is fighting back against reports that Viper sales have slowed due to a lack of demand.

In an interview with Wards Auto, Gilles said “The plant is booked solid. We actually have several hundred units outstanding we still have to build."

He went on to say the sales slump was due to several factors including a "very late launch" which caused the company to miss the "spring selling season.”

Gilles went on to say dealers didn't anticipate the number of buyers who wanted customize their car so they ended up ordering Vipers that didn't necessarily appeal to them. As he explained, "I don’t think our network understands the segment very well" as customers who spend $130,000 or more on a car want to pick their own colors and options.

While Gilles says he isn't worried about sales, the company has launched a new All Access Tour which invites prospective buyers to test drive the model.

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