Toyota has considerably reduced the price tag of the 2014 Prius, allowing the base model to cost less than 30,000 USD.

Toyota has considerably reduced the price tag of the 2014 Prius, allowing the base model to cost less than 30,000 USD.

At the beginning of the year Nissan reduced Leaf’s price by 6,400 USD to 28,800 USD while in August Chevrolet announced a massive 5,000 USD price cut for the 2014 Volt which now starts at 34,995 USD. Toyota has decided to follow the trend and they have slashed 2,010 USD from the base Prius' price tag which means the car can now be had from 29,990 USD.

For this money the 2014 Toyota Prius Plug-In comes as standard with a long list of goodies such as heated cloth front seats, remote climate, unique ten-spoke alloys and three years of Roadside Assistance through ToyotaCare.

The upper-spec Advanced version benefits from a more significant 4,620 USD price reduction so it can now be ordered from 34,905 USD. This version comes with additional goodies such as eight-way power-adjustable driver's seat with power lumbar support, head-up display, premium HDD navigation with Entune, SofTex heated front seats and Safety Connect.

The Prius Plug-In Advanced can be optionally configured with a Technology Package which comprises LED headlights and fog lights, pre-collision system and dynamic radar cruise control.

Production will commence this month, with the cars arriving in dealerships across United States as early as November. The car is eligible for a 2,500 USD federal tax credit and for an extra 1,500 USD rebate in California's Clean Vehicle Rebate Program.

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