Bentley introduced a Mulsanne convertible concept at the 2012 Pebble Beach Concours d'Elegance and Bentley CEO Wolfgang Schreiber has just confirmed the model won't be headed into production.

Bentley introduced a Mulsanne convertible concept at the 2012 Pebble Beach Concours d'Elegance and Bentley CEO Wolfgang Schreiber has just confirmed the model won't be headed into production.

In an interview with Car & Driver, Schreiber "We will not do that car" because "The demand for a Mulsanne convertible is just regional." As he explained, the company can't make a good business case for the model because it would only be successful in a handful of markets like the United States.

The news is disappointing but the magazine points out that Bentley only sold 1169 Mulsannes last year, so the costs associated with creating a convertible variant might never be recouped. Indeed, the company will focus on creating a new crossover which should prove immensely more popular.

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