Infiniti President Johan de Nysschen has revealed plans to 'de-Americanize' the company's product lineup.

Infiniti President Johan de Nysschen has revealed plans to 'de-Americanize' the company's product lineup.

Speaking to Wards Auto, de Nysschen said "Our strong U.S.-centric focus has driven product strategy, and for Infiniti to be positioned as a strong contender in the premium market, we really do need to break the mold of [that] very strong focus."

He went on to say America's love affair with powerful engines has hampered European sales as most entry-level models are equipped with a 3.7-liter V6 petrol engine that develops 328 bhp (244 kW). To fix this problem, Infiniti will rely on Mercedes-Benz to provide smaller and more fuel-efficient engines like the 2.2-liter four-cylinder diesel that develops 170 HP (125 kW) and 400 Nm (295 lb-ft) of torque in the Euro-spec Q50.

Despite focusing on smaller engines, Infiniti wants to build larger models like a flagship four-door coupe which could be called the Q80. Interestingly, Nissan Executive Vice President Andy Palmer also suggested the Emerg-e isn't dead after all as he hinted "We do those concepts for a reason" and a future sports car "has a strong relationship with a motor and a battery."

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