Honda's recent designs have been pretty lackluster so the company has introduced their new "EXCITING H DESIGN!!" language.
Set to be used on all future models, the design language promises to "promote a more unique character and stronger presence around the world." While the name sounds slightly comical, Honda says the three exclamation marks represent the three pillars of the styling language: High Tech, High Tension and High Touch.
As part of the transformation, future models will have dramatic surfaces, an "Athlete Form" body and a "Solid Wing Face" grille. We can also expect a sportier cockpit with higher quality materials and high-tech components.
The EXCITING H DESIGN!! recently debuted on the 2014 Fit which will go on sale in Japan on September 6th.