Volkswagen has unveiled a specially built shark cage for the Discovery Channel's Shark Week which kicks off on August 4th at 8PM EST.
Jointly developed with marine biologist Luke Tipple, the cage features tubular construction that draws inspiration from the 2013 Beetle Convertible. As a result, it has been equipped with wheels, headlights and interior trim from the production model. The cage also features a tri-motor system which will enable it to drive underwater.
Since Volkswagen is a sponsor of Shark Week, we can expect the usual tie-ins including a co-branded app that will allow users to "share photos, videos and Shark Week news directly from their mobile devices."
According to Volkswagen of America's vice president of marketing, Kevin Mayer, “While most of the entertainment world has adapted to our busy schedules through on-demand viewing, Shark Week is a rarity in that it still captures millions of viewers in a week-long shared experience." He added, "Volkswagen is excited to add our unique touch to an event with such an impressive impact on pop culture."