The Red Dot Awards are quite a feat and not just any old product will receive its mark. Last year over 6000 products from 52 countries were entered into three categories (product design, communication design and concept design), historic winners include LG, Mercedes-Benz, Apple, Adidas and Nokia. This year Porsche receives the Red Dot: Best of the Best Award in the product design category for their Porsche 911 Targa 4. 2500 products were entered this year in the Product Design category, but only 1.72% (43) actually have been honoured with the award. The Red Dot jury noted in particular Porsche's "creativity, innovative features, and the high quality of the product". Red dot: best of the best
The best products in a category, which have proven their highly outstanding and pioneering achievements, receive the distinction "red dot: best of the best". Last year, the jury awarded this honorary distinction for highest design quality to only 36 submitted works. All prize-winners of the "red dot: best of the best" will receive the red dot trophy on stage at the awards presentation.

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