It is believed Ford will be slashing no less than 4,000 USD from the Focus Electric's price tag for the 2014 model year.

It is believed Ford will be slashing no less than 4,000 USD from the Focus Electric's price tag for the 2014 model year.

The Blue Oval has reportedly taken this decision after poor sales of the Focus Electric which has been available since last spring. While the current model has a starting price of 39,200 USD, the 2014MY will cost from 35,200 USD. Despite the significant price cut, the electrified Focus is still a lot more expensive than the 2013 Nissan Leaf which kicks off from 28,800 USD, following a huge 18 percent price decrease compared to the 2012MY.

Through June of this year, Ford managed to deliver 41,000 units of the Focus Electric which doesn't sound much but it represents a 385 percent increase compared to the similar period of 2012. Various price cuts and incentives along with a broader availability have helped sales but it still not enough.

At the beginning of 2013 the company offered a 10,750 USD rebate to buyers who agreed to take a three-year lease. This decision was made to free inventory after last year when Ford sold 685 units but produced 1,627 cars. To get rid of the cars, Ford also offered a 2,000 USD discount for cash buyers.

Be part of something big