TVR owner Les Edgar has revealed some new details about his plans for the beleaguered British brand.

TVR owner Les Edgar has revealed some new details about his plans for the beleaguered British brand.

Speaking to Piston Heads, Edgar said he paid a “substantial amount” for TVR's assets but doesn't intend to revive the company's dated lineup. As he explained, he doesn't want to "carry on the bullsh*t that, for years and years, has been surrounding the marque.”

Edgar remained tight-lipped about his plans for the company but acknowledged not everyone will agree with what he has in store for the brand. He added the company will have to make compromises to keep costs in check but he'll "get it right" from his perspective.

In the end, Edgar contends TVR has a very specific clientele and future models will need to have a "very personal and clear interpretation of what the brand stands for."

Be part of something big