Mercedes-Benz has announced that it will launch an Internet television broadcasting service, starting with a live report from the Mercedes-Benz Fashion week in Berlin, on July 12, 2007. The Internet TV will feature five channels for lifestyle, cars, engines & sports, history & legends and innovation. The service will include a weekly feature of news in "the world of Mercedes" by RTL reporter Tanja Beülter and allow Internet viewers to watch programs 24 hours a day. Dr. Olaf Goettgens, Vice President, Brand Communications, Mercedes-Benz Passenger Cars says that "Mercedes-Benz TV opens up a new and very emotional communication channel for our customers and anyone interested in the brand." At launch, each of the five channels will have approximately 60 minutes programmes available for the users. For more information, see

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