Ram and Warner Bros have teamed up to promote the upcoming Superman flick Man of Steel.
As part of their agreement, Chrysler provided several vehicles to Warner Bros for use during filming of the movie. The companies will also run a joint advertising campaign that includes a new television spot and a promotional illustration - created by DC Entertainment comic artist Shane Davis - that will be run in the June 7th edition of USA Today.
Ram also created a Superman-themed Power Wagon that features a custom wrap, a gloss black roof and anodized red grille inserts. The model also has leather and mesh seats, Superman badging and 17-inch aluminum wheels with a satin black finish.
The truck will be unveiled in New York on June 10th and will eventually be displayed at a variety of special events. Once the promotional tour is over, the truck will be auctioned off to promote a non-disclosed charity.