Tata Motors is working on more premium Nano variants to offset recent sales decrease, according to a new Bloomberg report.

Tata Motors is working on more premium Nano variants to offset recent sales decrease, according to a new Bloomberg report.

Nano's main selling point (or better said, the only one) was its very affordable price tag but Tata Motors has reached the conclusion only a few buyers want a car which is primarily marketed as a cheap alternative to a scooter. Even though the Nano made the news globally when it was introduced, Tata sold only 229,157 cars since deliveries commenced in July 2009. Sales decreased last month by a whopping 86 percent compared to March 2012.

Tata managing director Karl Slym declared the Nano will not be discontinued as instead it will receive several improvements which will increase its price tag. He added the Nano will soon be available for "a wide variety of buyers and price points."

We assume updated versions of the Nano will take some cues from the Pixel Concept introduced at last year's Geneva Motor Show, but even so rewriting Nano's image is a daunting task.

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