Ford had high hopes for the Focus Electric, but it appears their dreams weren't grounded in reality as the model has bombed with consumers.

Ford had high hopes for the Focus Electric, but it appears their dreams weren't grounded in reality as the model has bombed with consumers.

The company only managed to sell 685 units in 2012, but they ended up building 1,627 vehicles. Due to the excess inventory, Ford has been offering a $10,750 rebate to buyers who do a three year lease. Cash buyers get a discount of $2,000 but that doesn't seem like much considering the model costs $39,200 which is $10,400 more than the Nissan Leaf.

When the Detroit News asked about situation, Ford spokesman Wes Sherwood said "We certainly are not in a situation where we have to completely discount, but we do have to respond to competitive pressures." Sherwood went on to say "We're not anywhere close to where Nissan has gone with the Leaf."

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