Nissan to debut a new concept, hatchback and fragrance in Detroit

The North American International Auto Show will be full of cars and concepts, but Nissan is taking a different approach and introducing a new 'smell' in Detroit.

Dubbed thé vert oriental, the distinctive fragrance will be periodically released into the display area to put attendees at ease (aka mask Cobo Hall's nasty odor). Nissan hopes the odor - which reportedly smells like green tea leafs during the Chinese spring harvest - will become a trademark of the brand and dealers will eventually use it in their showrooms.

Besides the fragrance, Nissan will unveil an all-new concept and a subcompact hatchback. The company will also showcase the 2013 Leaf and the gold GT-R that was co-developed with Usain Bolt.

Nissan will also use the event to unveil their new global auto show exhibit which has tiered vehicle displays, an amphitheater-style stage and an interactive "Innovation Wall" which is powered by Xbox Kinect technology.


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About this article
Motor show Detroit Auto Show
Automaker Nissan
Article type General
Tags 2013 detroit auto show, 2013 north american international auto show, nissan detroit auto show