Audi to invest 13 billion euros to overtake BMW & Mercedes

Audi has made bold claims about their desire to become the world's largest luxury automaker and the brand is finally putting their money where their mouth is.

As part of a €13 ($17.1) billion investment, the company will develop a variety of new models to battle BMW and Mercedes. Nearly €10.5 ($13.9) billion will be allocated to the development of new vehicles, while roughly €8 ($10.6) billion has been earmarked for the company's plants in Ingolstadt and Neckarsulm. In addition to the two aforementioned facilities, Audi will expand their assembly plants in Gyor, Hungary and Foshan, China as well as open a new factory in San José Chiapa, Mexico.

Besides investing in manufacturing, Audi will devote a lot of resources to creating more efficient engines, improving electric mobility and developing lightweight design/construction techniques.

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Automaker Audi
Article type General
Tags audi 2020, audi investments, audi strategy 2020, luxury sales race, strategy 2020