Hummer was put out to pasture years ago, but the brand has continued to be very popular with kids. That's starting to change as Ford has announced the F-150 SVT Raptor has overtaken the ill-fated brand to become the most licensed truck.

Hummer was put out to pasture years ago, but the brand has continued to be very popular with kids. That's starting to change as Ford has announced the F-150 SVT Raptor has overtaken the ill-fated brand to become the most licensed truck.

While the rugrats in my life will be getting toy sports cars for Christmas - have to teach them while they're young, right? - there's a chance that some of our readers might have picked up popular F-150 Raptor toys from Hot Wheels, Matchbox and Fisher-Price.

According to Mark Bentley, Ford's Global Brand Licensing Manager, "We knew we had a winner on our hands when we first introduced Raptor to the toy and video game companies three years ago." He added, "Licensing executives from all the top brands immediately understood Raptor’s potential and moved quickly to sign agreements with Ford Global Brand Licensing. They have not regretted that decision.”

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