Suzuki demand surges in U.S. despite bankruptcy

In a surprising twist, Suzuki's U.S. sales have surged following American Suzuki Motors' bankruptcy.

The company had intended to stop selling their vehicles in the United States, but sales have been so brisk that they will import an additional 2,500 units to keep up with demand. In November, American Suzuki’s sales climbed 22 percent to 2,224 units. December sales are also up, but Chief Restructuring Officer M. Freddie Reiss said the increased sales cannot justify Suzuki's continued presence in the United States.

As we have previously reported, American Suzuki Motors filed for bankruptcy citing “unfavorable foreign exchange rates, disproportionally high and increasing costs associated with meeting more stringent state and federal automotive regulatory requirements.” Despite the impending end of U.S. car sales, the company plans to keep selling motorcycles, ATVs and boat engines in America.

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Automaker Suzuki
Article type General
Tags suzuki america, suzuki america bankruptcy, suzuki america chapter 11, suzuki bankruptcy, suzuki us, suzuki usa, suzuki usa bankruptcy, suzuki usa chapter 11