Infiniti received a lot of flak when they announced plans to rename their entire lineup and adopt a convoluted Q and QX naming structure. To address the critics, Infiniti President Johan de Nysschen has released a memo which explains why the company felt the change was necessary.
Calling the decision unavoidable, Nysschen said Infiniti is embarking a massive product offensive that will see the launch of several new models. This represented a problem as the company contends there were "no suitable combinations of Alphanumeric naming options remaining that are not already trademarked by another automaker."
Nysschen also explained that using a car's engine displacement in the model name is confusing as the company's upcoming high-performance sedan - which will have a "charged induction" 3.0-liter V6 that develops 550 hp (410 kW) - would receive the M30 moniker which would make it sounds less powerful that the M56 that uses a 5.6-liter V8 that develops 420 hp (313 kW).
The executive also contends Infiniti's existing nomenclature is confusing as consumers aren't sure of the brand's hierarchy. Their research has shown that customers think the model names are arbitrary and confusing.
While the explanation won't please everyone, Nysschen said the decision was "tough" and will help pave the way for the company's future.