BMW pulling ahead of Audi & Mercedes in global luxury sales race

With just one month to go, BMW has pulled ahead of Audi and Mercedes in the race to become the world's largest luxury automaker.

With just one month to go, BMW has pulled ahead of Audi and Mercedes in the race to become the world's largest luxury automaker.

Thanks to strong demand of the X1 and 3-Series, BMW managed to move 145,452 vehicles in November. This compares to Audi's 123,600 units and Mercedes' 120,346 units.

Through the first eleven months of the year, BMW has sold 1.38 million vehicles which is a 10.9 percent increase from a year ago. Similarly, Audi has moved 1.34 million models while Mercedes has sold 1.19 million vehicles - increases of 12.7 and 5.1 percent, respectively.

While BMW has a lofty lead in the global sales race, the three brands are duking it out on a national level. The pressure to win in key markets, such as Germany and the United States, has forced the companies to heavily incentivize their models which has reportedly helped to reduce BMW's profit margin by 2.3 percent.

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Automaker BMW
Article type General
Tags audi sales, bmw sales, global luxury sales race, luxury sales race, mercedes sales