Coca-Cola to enter Formula One with energy drink to rival Red Bull

Lotus has ended a long period of speculation by announcing that Coca-Cola is entering formula one as a sponsor. It had been rumoured that McLaren could secure the deal, but in fact Lotus said Coca-C...

Lotus has ended a long period of speculation by announcing that Coca-Cola is entering formula one as a sponsor.

It had been rumoured that McLaren could secure the deal, but in fact Lotus said Coca-Cola, the iconic soft drinks brand, will place the logo of its Swedish energy drink Burn on its 2013 car.

Like reigning world champion Red Bull's market-leading drink, Burn is a high sugar, high caffeine energy drink involved in extreme sports marketing including snowboarding, skiing and skateboarding.

"We are proud that The Coca-Cola Company has chosen Lotus as the best vehicle to represent the Burn brand in its most high profile partnership," said team boss Eric Boullier.

More details in press release below

Write a comment
Show comments
About this article
Article type Formula 1
Tags burn energy drink, coca-cola, coca-cola burn, red bull