Honda president expects the next-gen Fit to be the fastest growing nameplate in U.S. over the next four years.
Honda president Takanobu expects the next-gen Fit hatchback to be the firm’s quickest-growing nameplate over the next four years in North America.
In addition, he is also estimating that in the next four years sales will rise to 200,000 units, compared to 64,177 in 2011. According to his projections, the Fit will increase Honda’s U.S. sales by 18 percent and will help the Japanese brand reach the objective of selling two million cars in the fiscal year ending on March 31, 2017. For this year, Honda estimates selling 1.7 million cars in North America.
Last year, Fit sales in the U.S. rose by 9 percent to 59,235 units, but the model only accounted for 5 percent of the firm’s sales in that region. If we add Mexican and Canadian sales, the hatchback made up 4 percent of Honda’s North American volume.
If Honda wants to reach that bold objective of delivering 200,000 cars, that means selling an additional 135,000 units of the Fit. Since production will be switched to Mexico, the next-gen model will be cheaper and will also focus on being more economical, along with offering more equipment.
The Mexican plant will be opened in 2014 and will be able to make 200,000 Fit units. The new model will be Honda’s first car to get the next-gen one-motor hybrid system, meaning that the drivetrain will have a new battery, engine, transmission and electric motor.