Cadillac are to replace their DTS and STS models in favour of a single new luxury sedan model combining the redeeming features of each, says the head of the marque.
Cadillac are to replace their DTS and STS models in favour of a single new luxury sedan model combining the redeeming features of each, says the head of the marque. Serious interest has also been expressed in the introduction of a new $28,000 sedan slotting beneath the present CTS, although potential launch dates for either model have not yet been confirmed.
Since the introduction of the DTS and STS some five years ago in a booming premium market segment, sales of both models have been sluggish. August sales of the DTS and STS stood at 33,368 and 13,156 units, down 13.9 percent and 24.7 percent on the previous year, signalling turbulent times ahead for any replacement models.
“So arguably, we don't need two entries there anymore, given the shrinkage of that segment,” Jim Taylor, Cadillac's general manager, said last week in an interview with Automotive News.
In addition to the replacement of DTS and STS models, GM president of North America, Troy Clarke, now believes that an entry-level model would no longer damage the brand - an introduction which was thought to be risky by Taylor, due to Cadillac's emerging premium sector nature. It is now seen that Cadillac's 'cachet' is strong enough for an entry-model, while on the other end of the scale, a flagship sedan is also not out of the question. Stay with us for more details soon.