Peugeot has implemented its new naming strategy for future models with the launch of the 301 in Paris.

Peugeot has implemented its new naming strategy for future models with the launch of the 301 compact four-door sedan in Paris. It will be sold worldwide (excluding UK) and will be built at the company’s Vigo factory located in Spain. Turkey will be the first country to get the car starting with November 1st, followed by countries in Central and Europe, Russia, the Middle East, Latin America and Africa.

With a wheelbase of 2650mm, the Peugeot 301 is 4440mm long and offers a class-leading 506 liters of storage capacity. It will be offered with a long list of safety equipment that includes ABS, ESP, an emergency brake-assist system and four airbags.

The French automaker has mentioned that this model has gone through extensive testing so that it can survive better on the broken roads of emerging countries where it will be sold. It will be offered with the 3-cylinder, 1.2-liter VTi gasoline engine that made its debut on the 208, an engine that pumps out 70 hp (52 kW) and can be connected to a manual or an automatic transmission.

There are also two 1.6-liter engines available, a 1.6-liter HDi with 91 hp (68 kW) mated exclusively to a manual, and a more potent 1.6 VTi gasoline unit with 114 hp (85 kW) that can get either a manual or an automatic gearbox.

We are dealing with what will be a cheap car but even so the Peugeot 301 will provide support for MP3, USB and Bluetooth, as well as hands-free, automatic AC, rear parking assistance and automatic boot opening.

No word about the price tag for now.

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