BMW has teamed up with Local Motors to help identify the vehicle features and functions that will "define the urban driving experience in the year 2025."
By tapping into Local Motors' online community of more than 20,000 members, BMW hopes to gain inspiration for future mobility solutions. In order to accomplish this, the company will host an "Urban Driving Experience Challenge" that encourages members to submit their ideas to the automaker. Details are limited, but members will be asked to envision features that meet "specific goals and deliverables." As a reward, BMW is offering $30,000 (€22,970) in prize money and a trip to the company's headquarters in Munich.
According to Dr Christoph Grote, Managing Director BMW Group Research and Technology, "With our claim to innovation leadership, we have found in Local Motors the ideal partner with whom to explore new, forward-looking and revolutionary mobility solutions. The results will undoubtedly be very valuable for BMW, and we eagerly anticipate the extent to which we can channel the expertise we acquire into our series-production processes."
Check out the press release for additional information