BMW and MINI are key sponsors of the 2012 Olympic Games, so it comes as little surprise they're flexing their marketing muscle to the maximum extent. Their latest effect is small remote control vehicle dubbed the MINI Mini.

BMW and MINI are key sponsors of the 2012 Olympic Games, so it comes as little surprise they're flexing their marketing muscle to the maximum extent.

Their latest effect is small remote control vehicle dubbed the MINI Mini. Designed to ferry equipment from the field to the throwing area, the R/C cars save "valuable time during competition."

The quarter scale cars were built by LOCOG and cover approximately 6 km (3.7 miles) per day. They have a load capacity of 8 kg (18 lbs) which is enough to carry a single hammer, discus or shot or two javelins.

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