Mitsubishi Motors has made concerted efforts over recent years to strengthen the business base and boost the competitiveness of its operations in Thailand.
Celebrated with Triton Million Edition
Mitsubishi first set foot in Thailand in 1961 and started with the production of light-duty trucks, and later also sedans for the domestic market. Many years later Mitsubishi decided to start manufacturing pick-ups at the Thai Leam Chabang Industrial Estate production plant and export them to Canada. The year was 1988 and Mitsubishi was the first Japanese manufacturer to build and export pick-ups from a non-Japanese plant. In 1989 the L200 Strada joined the Canadian Champ and was exported to Portugal, since then over 140 countries have seen Thai built Mitsubishi pick-ups. Last June saw the production million milestone for the Thai plant and last week the millionth pick-up was exported. Currently Europe is the largest market for Mitsubishi Thailand with over 60,000 units in 2006.
"This success has not only proved the company's capability and potential in exports but has also shown that Thai-built Mitsubishi vehicles are of top quality. Its acceptance by customers worldwide is a credit to the skills of Thai people, and to Mitsubishi's advanced technology, which give the Triton the attractive appearance, performance, and comfort it is known for. “ said Mr. Michiro Imai, President of MMTh.
The milestone is celebrated with a local special edition, the Mitsubishi Triton Million Edition.