In an effort to reach out to Generation Y consumers, Hyundai has aligned itself with best-selling comic and graphic novel series, The Walking Dead.

In an effort to reach out to Generation Y consumers, Hyundai has aligned itself with best-selling comic and graphic novel series, The Walking Dead.

At the recent comic book convention, Comic-Con, Hyundai contributed to The Walking Dead's 100th issue celebration by revealing the Hyundai Zombie Survival Machine which features a front-end custom zombie plow cow catcher with spikes, slatted armored window coverings, a roof hatch to allow passengers to shoot at walkers, an electric rear trunk to house weapons, all?terrain/rally type tires, weapons storage compartments, a CB radio/PA system and much more.

Hyundai also gave away a black 2013 Hyundai Elantra GT wrapped in the cover of the 100th issue of the comic featuring artwork by Charlie Adlard, longtime artist for The Walking Dead.

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