As part of its new brand image, Mercedes-Benz is for the first time introducing an “acoustic trademark”: the new sound logo

In order to follow up on the new Mercedes brand image, Daimler has launched a new 'Sound Logo' or 'Acoustic Trademark' for usage in a broadcasts for its main brand.

The attached video shows an upcoming ad for the Mercedes E-Class which ends with the new brand image (the star always shines from above) with the star placed above and the written trademark (Mercedes-Benz) below the product while playing the 'Sound Logo'.

The WCF crew here in the office can't make out what the opera singer is saying/singing but she obviously tries to convey something serene (the ad displays the text Die Ruhe Selbst, meaning patience personified).But we are wondering whether this can be tied into every broadcast ad.

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