The bizarre commercial features a man's disembodied head enjoying all of the activities and experiences while on holiday at a beach resort.

Bakery Films has produces a television commercial for BMW that promotes their Lane Departure Warning technology.

The bizarre commercial features a man's disembodied head enjoying all of the activities and experiences while on holiday at a beach resort. Suddenly, the head is wakened out of its daydream and back to reality - with his body intact - by the vibrating steering wheel of the Lane Change Warning system as the man drifts out of lane in his BMW. Then the tag line follows, "Because your head is not always in the right place."

Unless the nudity is edited out for the American public, the commercial could be shown internationally.

Lane Departure Warning alerts the driver of any unintended deviation from the car's normal course, signaling the driver to countersteer and move back into the desired lane. This serves to avoid driving errors resulting from lack of concentration on traffic conditions.

The Lane Departure Warning works by using a camera featuring CMOS technology, a control unit processing data, and a signal generator making the steering wheel vibrate when necessary. Fitted in the middle of the windshiled in the area of the rear-view mirror, the camera can scan up to a distance of 50 meters (165 feet), and generates high-resolution images. The camera "sees" road lane markings on either side of the lane and determines the ideal line. The system even works at night, with the camera being able to register lane markings within the headlight beam.

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