In recognizing a lack of awareness by Americans about diesel fuel, GM has released an infographic to set the record straight. And it's about time as GM plans to introduce its 2.0-liter clean turbo diesel version of the Chevrolet Cruze next year in the U.S.
Addressing common myths surrounding diesel fuel and the operating behavior of diesel engines GM emphasizes:
- diesels are not dirty
- diesels do not run rough
- diesels are not loud
- diesels start perfectly in cold weather
- diesels fuel is not hard to find
To put into perspective how important this is for GM let's look at a few U.S. market statistics:
- U.S. first quarter 2012 diesel sales up 35 percent
- diesel car sales grew more than 27 percent last year
- diesel sales projected to double to 6 percent by 2015
Outside of the U.S. General Motors sold more than half a million diesel-powered cars across Europe, Asia, Africa and South America, which includes 33,000 Cruzes. The Chevrolet Cruze is also one of the top-selling gasoline-powered cars in the U.S. in 2011 and General Motors' best-selling model globally.
So expect more pro-diesel PR to come from the General as Chevrolet establishes itself as the only domestic automaker to offer a diesel-powered compact car.
As for the foreign automakers such as Volkswagen with well established diesel model ranges, we're sure they're happy about GM's efforts as well.