Perhaps the most controversial and yet intriguing debut of the Beijing Motor show, Lamborghini revealed their Urus SUV concept.

Perhaps the most controversial and yet intriguing debut of the Beijing Motor show, Lamborghini revealed their Urus SUV concept.

From the purist Italian company famous for their super sports cars comes a new type of vehicle proposal which in principle is completely contradictory to the sporting nature of their current model range. However, Lamborghini is quick to highlight this is not the first time they have built such a vehicle.

The LM002 was unveiled in 1986 was an off-road vehicle with a twelve-cylinder engine and 450 HP (331 kW / 44 bhp), a top speed of more than 210 km/h (130 mph), a luxurious interior and, above all, an absolutely intimidating presence.

The Urus hopes to continue where the LM002 left off, but this time to compliment Lamborghini's super sports cars and not necessarily a stand-alone product in its own category.

If the Urus was approved for production, Lamborghini estimated that sales could hit 3,000 units annually. Target markets would be China, Russia, the Middle East and the United States.

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