Project Better Place will develop sustainable, environmental solutions to convert fossil-fuel based transportation to electric propelled systems and market such vehicles in an innovative new way.

A new entity for the twenty first century has been announced with its aim firmly set at tackling our growing consumption and dependence on oil-based fuels for transportation. Project Better Place will develop sustainable, environmental solutions to convert fossil-fuel based transportation to electric propelled systems.

New initiatives will include the establishment of a widespread grid specifically for the charging of electric vehicles at existing parking facilities and new charging locations, addressing the issue currently facing the marketing of electric vehicles.

The project's executive, Shai Aggasi, former exec at SAP - the third largest software company in the world - had this to say of the project's vision: "We have crossed a historic threshold where electricity and batteries provide a cheaper alternative for consumers.  Existing technology, coupled with the right business model and a scaleable infrastructure can provide an immediate solution and significantly decrease carbon emissions."

The company is presently in discussions with a number of governments for establishing pilot sites, an infrastructure rollout planned for early 2008.

Electric Vehicles on Contract?

Intent on helping curtail the reliance on fossil fuels, Aggasi wishes the rollout to coincide with another initiative turning electric vehicles into contracted consumables much like the mobile phone market today. He sees the project as having many parallels with the mobile phone market, the provision of an electric charging points infrastructure much like a network of transmitters.

Subscribers to the program, like mobile customers, would sign up for four or six year contracts which would either subsidise or pay for the full cost of an electric vehicle, made so by deals to be made with car and battery manufacturers. A wide range of models would be on offer and customers would own - and not lease - the vehicles.

The framework is to be deployed into pilot markets in as few as two years with Aggasi forseeing further rollout into international markets being able to produce hundreds of thousands of new subscribers annually. See the Press Release and the project's website for further details.

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