The Greek word means dread and is also the name of the son of Ares and Aphrodite in Greek mythology when he was the personification of terror. All of which sounds very fitting to the Lamborghini brand.

Lamborghini has applied for the trademark rights to a new name, Deimos.

The Greek word means dread and is also the name of the son of Ares and Aphrodite in Greek mythology when he was the personification of terror. All of which sounds very fitting to the Lamborghini brand.

Do Lamborghini have any plans to use the name on a future production model? We can't be sure at this point. We know the brand intends to introduce an SUV concept later this month which is already a terrorising thought to many. However, Lamborghini could also use it for the Gallardo replacement or perhaps for a special edition series.

Time will tell what the true intentions of Lamborghini are.

 

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