The entry-level luxury segment is starting to heat up and Infiniti is looking to get into the action by launching a new model that will slot below the G-Series.

The entry-level luxury segment is starting to heat up and Infiniti is looking to get into the action by launching a new model that will slot below the G-Series.

Previewed by the Etherea concept, the production model will reportedly be built by Magna Steyr in Graz, Austria. Nothing is official, but sources have suggested the company has been contracted to build approximately 50,000 to 60,000 units annually.

Additional information is limited, but the car is expected to ride on the Mercedes MFA platform that currently underpins the A- and B-Class.

While Infiniti is relatively new to Europe, Marketing Director Jean-Pierre Diernaz is optimistic about the car's chances. He recently told Automotive News that "The luxury market is dominated by a handful of German players in Europe, but the new generation of buyers is not necessarily interested in their daddy's brand." He went on to say the model will be stylish and launched by 2016.

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