An indication was given by global brand director Adrian Hallmark in an interview with Inside Line when he commented that "Jaguar without a sports car is like Porsche without a 911."

The decision over whether the Jaguar C-X16 concept gets green lighted for production or not is set to be made in the near future. An indication was given by global brand director Adrian Hallmark in an interview with Inside Line when he commented that "Jaguar without a sports car is like Porsche without a 911."

The British brand is currently without a sports car in their line-up, therefore adding one to their line-up is considered crucial to the branding strategy. If green lighted, the new Jaguar sports car will be launched in 2014 or 2015, but not before a 3-Series rival and possibly a crossover join the lineup.

Extensive field research has lead Jaguar to target the new sports car somewhere between the Porsche Cayman R and standard 911 Carrera. This should give it a starting price of around $70,000 with both coupe and cabriolet body styles set to be offered followed by a 911 GT3 rivalling high performance version in the future.

The C-X16 will also allow the XK to move upmarket a notch or two, a new high performance model in the $140K price region has even been mentioned.

 

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