Jaguar has come a long way in the past few years and the company is hoping to continue that momentum by unveiling a new brand strategy and marketing campaign.

Jaguar has come a long way in the past few years and the company is hoping to continue that momentum by unveiling a new brand strategy and marketing campaign.

Dubbed "Alive," the campaign will attempt to increase Jaguar's brand awareness and desirability. This won't happen overnight, but the company will be promoting their message through print, television, outdoor and digital advertising.

According to Global Brand Director Adrian Hallmark, "Jaguar's current range already represents an enviable combination of luxury, innovation and seductive performance, and we're working hard to build on those existing strengths by developing exciting new models and derivatives - some of which you will see very soon. As that product-led revitalization continues, now is also the perfect time to re-energize the Jaguar brand, both to underline how ambitious we are, and to reach a new and enlightened customer base that is rightly demanding of the cars it buys."

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